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International Business Transformation
PROJECT PAPER:
HOSPITALITY TOURISM AT PERHENTIAN KUALA BESUT, TERENGGANU
RESEARCH:
Proposed IB venture in a country of choice.
An analysis of the country including relevant demographic, physical and economic characteristics.
Discussion of the cultural issues that are likely to affect your successful International Business entry into the market/country
Analysis of the political, economic and other associated with attempting to enter this market.
Recommendations as how to minimize these risks and to turn risks and threats to your advantage.
The rationale and evidence of the proposed strategy for this firm to enter (or expand its market share in) with your industry of choice in the selected country.
INTRODUCTION:
I have studies Hospitality Management and completed my Masters of Business Administration with the “Asian e University”; the choice of interest which I have for this Thesis is more on promoting “Pulau Perhentian” at Kuala Besut Terengganu, where the serenity of life extravagant one of our beautiful Malaysian island, deep blue ocean, clear water for snorkelling and scuba diving is to be discovered by many.
INTERNATIONAL BUSINESS VENTURE:
My aim is to promote tourism at Pulau Perhentian, Kuala Besut Terengganu to the people in Wales where I have experience working and studying there during my youth time. I have discovered that Wales is a city of homecoming, hospitable place for anyone to visit and to pleasure the diversification of interest such as Sports, Restaurant, Pubs, Culture, Tourism and Travelling.
To compare the Malaysian and Cardiff is almost similar to what we have such as our hills, mountain and island in Barry Island at Vale of Glamorgan in Cardiff which we share in common. Indeed Malaysia has 2 weather which is “Summer” and “Monsoon” where else in the United Kingdom there are 4 weather which are “Summer”, “Autumn”, “Winter” and “Spring”.
Since the UK has withdrawn from the “European Union”, the most places they visit in Asia is in Malaysia where they enjoy the sunlight all year round till Month of October till February is the Monsoon time in the east coast Islands of Malaysia.
Opening a Business Venture in Wales for the purpose of promoting Pulau Perhentian Island is one of the biggest challenges to overcome with different aspects of political views and economic growth. Liaising with the city council to get approval will be the biggest support for tourism where sharing information of Malaysian travelling advice would be a gainer for my business.
The location which I have chosen for my Business Venture is in the heart of Cardiff City Centre where most of the business travel services, tour agents and linking pin to all states derive from Cardiff.
Venturing Procedure:
In venturing a Business from Malaysia into Cardiff, a company needs to be set up where a partnership with a local Travel Agent is advisable to mitigate the chances of disapproval of a company. This will be called as a “JV” (Joint Venture) with the local Travel Agencies which are pioneers in Cardiff. Once a Partnership has been forged, an understanding to explain on the travelling guide about Malaysia such as getting all local Hotels, Motels, Inn and Home stay which are available in Pulau Perhentian, Kuala Besut.
Working with the Malaysian Tourism to gain support in promoting Malaysia with Grants would be very useful, in such promoting Malaysia with other locations is an added advantage.
The Joint Venture agreement which has been made should be shared with the Malaysian Tourism and should be passed through with your personal lawyers to protect important information by both states.
Promoting an oasis escape to Malaysia Pulau Perhentian needs the full support of the local government, City Council and Police authorities of Pulau Perhentian in Terengganu. Promoting the island is easy, hence to get the support from all authorities will be challenges such as travelling Visa, Flight & Ticketing, Availability of Booking and the support from all Hotels, Motels, Inn and Home stay which are available from Pulau Perhentian.
Hence getting contact with the local Jetty at Kuala Besut is essential because of their tourist charges for protecting the Sea wildlife and sea turtles which are different to local charges. There is also a ticket ferry with various operators, one which I feel comfortable with is a company known as “PerhentianTrans”, the owner's name is known as “Abg, Zahar.
Secondly, getting the support Of “Malaysian Airline” and “Airasia” would be a great challenge where in promoting our home country and bringing visitors from the United Kingdom will be an added advantage to get good pricing from the airline industry.
Nevertheless,...
HOSPITALITY TOURISM AT PERHENTIAN KUALA BESUT, TERENGGANU
RESEARCH:
Proposed IB venture in a country of choice.
An analysis of the country including relevant demographic, physical and economic characteristics.
Discussion of the cultural issues that are likely to affect your successful International Business entry into the market/country
Analysis of the political, economic and other associated with attempting to enter this market.
Recommendations as how to minimize these risks and to turn risks and threats to your advantage.
The rationale and evidence of the proposed strategy for this firm to enter (or expand its market share in) with your industry of choice in the selected country.
INTRODUCTION:
I have studies Hospitality Management and completed my Masters of Business Administration with the “Asian e University”; the choice of interest which I have for this Thesis is more on promoting “Pulau Perhentian” at Kuala Besut Terengganu, where the serenity of life extravagant one of our beautiful Malaysian island, deep blue ocean, clear water for snorkelling and scuba diving is to be discovered by many.
INTERNATIONAL BUSINESS VENTURE:
My aim is to promote tourism at Pulau Perhentian, Kuala Besut Terengganu to the people in Wales where I have experience working and studying there during my youth time. I have discovered that Wales is a city of homecoming, hospitable place for anyone to visit and to pleasure the diversification of interest such as Sports, Restaurant, Pubs, Culture, Tourism and Travelling.
To compare the Malaysian and Cardiff is almost similar to what we have such as our hills, mountain and island in Barry Island at Vale of Glamorgan in Cardiff which we share in common. Indeed Malaysia has 2 weather which is “Summer” and “Monsoon” where else in the United Kingdom there are 4 weather which are “Summer”, “Autumn”, “Winter” and “Spring”.
Since the UK has withdrawn from the “European Union”, the most places they visit in Asia is in Malaysia where they enjoy the sunlight all year round till Month of October till February is the Monsoon time in the east coast Islands of Malaysia.
Opening a Business Venture in Wales for the purpose of promoting Pulau Perhentian Island is one of the biggest challenges to overcome with different aspects of political views and economic growth. Liaising with the city council to get approval will be the biggest support for tourism where sharing information of Malaysian travelling advice would be a gainer for my business.
The location which I have chosen for my Business Venture is in the heart of Cardiff City Centre where most of the business travel services, tour agents and linking pin to all states derive from Cardiff.
Venturing Procedure:
In venturing a Business from Malaysia into Cardiff, a company needs to be set up where a partnership with a local Travel Agent is advisable to mitigate the chances of disapproval of a company. This will be called as a “JV” (Joint Venture) with the local Travel Agencies which are pioneers in Cardiff. Once a Partnership has been forged, an understanding to explain on the travelling guide about Malaysia such as getting all local Hotels, Motels, Inn and Home stay which are available in Pulau Perhentian, Kuala Besut.
Working with the Malaysian Tourism to gain support in promoting Malaysia with Grants would be very useful, in such promoting Malaysia with other locations is an added advantage.
The Joint Venture agreement which has been made should be shared with the Malaysian Tourism and should be passed through with your personal lawyers to protect important information by both states.
Promoting an oasis escape to Malaysia Pulau Perhentian needs the full support of the local government, City Council and Police authorities of Pulau Perhentian in Terengganu. Promoting the island is easy, hence to get the support from all authorities will be challenges such as travelling Visa, Flight & Ticketing, Availability of Booking and the support from all Hotels, Motels, Inn and Home stay which are available from Pulau Perhentian.
Hence getting contact with the local Jetty at Kuala Besut is essential because of their tourist charges for protecting the Sea wildlife and sea turtles which are different to local charges. There is also a ticket ferry with various operators, one which I feel comfortable with is a company known as “PerhentianTrans”, the owner's name is known as “Abg, Zahar.
Secondly, getting the support Of “Malaysian Airline” and “Airasia” would be a great challenge where in promoting our home country and bringing visitors from the United Kingdom will be an added advantage to get good pricing from the airline industry.
Nevertheless,...
