...

8 views

68 psychology for emotions
1. Emotion is typically defined as a response to stimuli that involves physiological changes (increased pulse rate, increased body temperature, activity of certain glands, increased or decreased breathing rate), which motivate a person to act. Simply put, emotions are the feelings of the mind, the equivalent of what physical sensations are to the body.

2. Ancient doctors believed that different organs controlled certain moods. Happiness, for example, came from the heart, anger from the liver, and fear from the kidneys.

3. Studies show that connecting a brand to a consumer on an emotional level is one of the most powerful advertising techniques. For example, Nike’s pervasive theme of “success in sports” focuses on a key emotional trigger and that has built sponsorships, advertising, and business empires.

4. In the 17th century, René Descartes viewed the body’s emotional apparatus as largely hydraulic. He believed that when a person felt angry or sad it was because certain internal valves opened and released such fluids as bile and phlegm.

5. A study in the Journal of Consumer Research notes that people who think more abstractly respond better to ads that portray mixed emotions compared to those who think at a more concrete level.

6. Pandora only managed to keep Hope locked in the box.

7. In Greek myth, many of the ills that plagued mankind were creatures of emotion, such as revenge, spite, and envy. Released by the goddess Pandora, they sought to torment the world.

8. The word “emotion” is from the Latin emovere, “to move out, remove, and agitate: from ex-“out” + movere, “to move.”

9. The word “instinct” is from the Latin instinctus meaning “instigation, impulse”—which is related to the Proto-Indo-European *steig-, “to prick, stick, or pierce.”

10. Some researchers fear that technology, particularly social networking, is creating emotional disconnection rather than connection.

11. Emotional abuse is similar to brainwashing in that it attempts to systematically wear away a person’s self-confidence, self-worth, and self-concept. Emotional abuse can take many forms, including using economic power to control, threatening to leave, degrading, belittling, continually criticizing, name calling, or shouting.

12. Any emotion has three components: 1) physiological changes (e.g., acceleration of heart rate) 2) behavioral response, such as a tendency to escape from or stay in contact with whatever is causing the emotion, and 3) a subjective experience, such as feeling angry, happy, or sad.

13. Historically, psychologists have disagreed as to whether emotions arise before an action, occur at the same time as an action, or are a response to automatic physiological process.

14. In the English language, there are more than 400 words assigned to emotions and sentiments.

15. I love writing. I love the swirl and swing of words as they tangle with human emotions.- James A. Michener

16. Most neuroscientists distinguish between the words “emotion” and “feeling.” They use “emotion” to describe the brain’s auto-programmed response to certain stimuli, and “feeling” to describe our conscious impression of that response.

17. Charles Darwin believed that emotions were beneficial for evolution because emotions improved chances of survival. For example, the brain uses emotion to keep us away from a dangerous animal (fear), away from rotting food and fecal matter (disgust), in control of our resources (anger), and in pursuit of a good meal or a good mate (pleasure and lust).

18. Research conducted on children and adolescents between the age group 7 and 17 has proved that those with better ability to recognize facial expressions become better leaders and attain higher social status.

19. Research has shown that the expression and experience of negative emotions (e.g., depression and anxiety) show higher activation in the right frontal cortex and in the deeper brain structures, such as the amygdala, while positive emotions are accompanied by more left frontal cortex activity.

20. A...