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interministrial task force
interministeral task force the work to check
digital ads three high profile ministries oversee diffrent
aspects of social media advertising are joining hands
to create a task force that can comprehensively crack
down on misleading ads and fraudulent schemes
promoted on digital platforms
in works to rein in digital ads
panel to evolve framework to regulate social media ads
and oversee compliance
a task force that can comprehensively crack down
on digital platforms
an interministrial task force to monitor and regulate
social media ads is being established by the ministreries
of information and broadcasting
electronics and information technology and consumer affairs
the task force will create a comprehensive regulatory
to monitor and regulate social media ads
is being established by the ministries
of information and broadcasting
electronics and information technology
consumer affairs
and take action against violaters said
currently the ministry of information and broadcasting
(i&b) deals with advertisement content
while the ministry of consumer affairs
oversee misleading content and surrogate advertisement
and the ministry of information technology
(meity) governs social media intermediaries or
platforms by themselves each of the three ministreas
is unable to take up all social media advertising
related issues
for instance if the i&b ministry issued an advisory
against offshore betting and gambling companies
it would meity that would block them on
ott platforms and not I&b directly
however mighty can only do so
upon receiving directives from the other ministry the ministry of consumer affairs
also issue advisory but there no regulation
and what is to be done with miss leading content
so there is no final outcome on issues
despite their being violation
the task force is likely to be established by june
both of them declining to be identified
spokes person for the ministries of l&b
consumer affair meity did not reply to mint queries
at present there is no clear way to address complex issue
such as that fall into the category of dark patterns
surrogate that promote a different product
social media short videos or reels
that are actually Ads in disguise ads that bait
a consumer only to switch what actually being promoted
the first order of business for the task force
will be for the three ministries to decide what makes
for misleading or fraudulent advertising
as well as identify companies paddling fake miss leading
ads the task force could also frame laws
to govern social media ads
there is a layered nature of social media
and digital mediums so the idea is for all three ministries
to have a comprehensive response to the issue
digital ads are spread across the spectrum
and include both individual influencers
as well as those done by social media
agencies in terms of laws
currently social media ads are governored under
the information and technology act 2000
and the consumer protection act of 2019
along with the advertising standard council of India
the industry watch dog
last month supreme court hearing
complain against false and exaggerated medical claims
slam the company as well as other consumer goods
firms for peddling misleading ads
the court made it compulsory for all companies
a self declaration for all ads
on all media
advertisers must upload this on the broadcasters seva
portal run by the i &b ministry
for advertisement in print or on the internet the ministry has
to create dedicated portal
firms would have to provide evidence of uploading
the self declaration to the relevant broadcaster
printer publisher tv channel electronics media platform
before their ads can be made public
the directives and legally binding
Under article 141 of the constitution and failure
to comply would invite consequences
the asci however believes implementing the courts
order could be challenging given the scale
and scope of ads particularly on digital media
for local and hyper local channel
and press as well as smaller platforms
the entire information mechanism
will need to be incorporated
part of the technology offering
Manisha Kapoor chief executive
and secretary general asci
by author
varuni khosla and
dirender Kumar
follow on mint
digital ads three high profile ministries oversee diffrent
aspects of social media advertising are joining hands
to create a task force that can comprehensively crack
down on misleading ads and fraudulent schemes
promoted on digital platforms
in works to rein in digital ads
panel to evolve framework to regulate social media ads
and oversee compliance
a task force that can comprehensively crack down
on digital platforms
an interministrial task force to monitor and regulate
social media ads is being established by the ministreries
of information and broadcasting
electronics and information technology and consumer affairs
the task force will create a comprehensive regulatory
to monitor and regulate social media ads
is being established by the ministries
of information and broadcasting
electronics and information technology
consumer affairs
and take action against violaters said
currently the ministry of information and broadcasting
(i&b) deals with advertisement content
while the ministry of consumer affairs
oversee misleading content and surrogate advertisement
and the ministry of information technology
(meity) governs social media intermediaries or
platforms by themselves each of the three ministreas
is unable to take up all social media advertising
related issues
for instance if the i&b ministry issued an advisory
against offshore betting and gambling companies
it would meity that would block them on
ott platforms and not I&b directly
however mighty can only do so
upon receiving directives from the other ministry the ministry of consumer affairs
also issue advisory but there no regulation
and what is to be done with miss leading content
so there is no final outcome on issues
despite their being violation
the task force is likely to be established by june
both of them declining to be identified
spokes person for the ministries of l&b
consumer affair meity did not reply to mint queries
at present there is no clear way to address complex issue
such as that fall into the category of dark patterns
surrogate that promote a different product
social media short videos or reels
that are actually Ads in disguise ads that bait
a consumer only to switch what actually being promoted
the first order of business for the task force
will be for the three ministries to decide what makes
for misleading or fraudulent advertising
as well as identify companies paddling fake miss leading
ads the task force could also frame laws
to govern social media ads
there is a layered nature of social media
and digital mediums so the idea is for all three ministries
to have a comprehensive response to the issue
digital ads are spread across the spectrum
and include both individual influencers
as well as those done by social media
agencies in terms of laws
currently social media ads are governored under
the information and technology act 2000
and the consumer protection act of 2019
along with the advertising standard council of India
the industry watch dog
last month supreme court hearing
complain against false and exaggerated medical claims
slam the company as well as other consumer goods
firms for peddling misleading ads
the court made it compulsory for all companies
a self declaration for all ads
on all media
advertisers must upload this on the broadcasters seva
portal run by the i &b ministry
for advertisement in print or on the internet the ministry has
to create dedicated portal
firms would have to provide evidence of uploading
the self declaration to the relevant broadcaster
printer publisher tv channel electronics media platform
before their ads can be made public
the directives and legally binding
Under article 141 of the constitution and failure
to comply would invite consequences
the asci however believes implementing the courts
order could be challenging given the scale
and scope of ads particularly on digital media
for local and hyper local channel
and press as well as smaller platforms
the entire information mechanism
will need to be incorporated
part of the technology offering
Manisha Kapoor chief executive
and secretary general asci
by author
varuni khosla and
dirender Kumar
follow on mint
