There are two types of purchasing(1)personal purchase
(2) corporate purchase.
Personal purchase is purchasing base on personal needs it can be break down into 5 aspect.
1 Needs and desire
2information selection
3Recognise the purchase decision
4 Evaluate alternative
5 post purchase behavior ( this is the aspect of customers decision to come back to buy more or refused to come again.
But Corporate purchasing the decision is made by group of people and the payment is handled by different set of people,
corporate purchasing has a lot of benefits if due process is followed.
corporate purchasing increase value and saving.
Building relationship and driving innovation.
it improve the quality and the company reputation.
Reduce time to market.
Reduce supplies risk and support market continuity of business
increase contribution of profit
improve comparative.
There are process involves before corporate purchasing can be a success.
1 forecast and planning.
2 supplier identification.
3 contract and negotiation.