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success Storie
Success is a term misinterpreted by many people. Success is real success. It is a person or thing that has achieved a “good result by acceptable means” and been successful, or the fact of achieving something that you have been intending to do or garner by acceptable means.
Underscore the phrase ‘good result by acceptable means’, the sole criterion by which success is measured.Yes, only a good result is what we call success.
A good result or success denotes the utilisation of the right way.
For a good result to be called good, it ‘must’ be generated from the execution of the right way.
Criteria for choosing the perfect client for a case study or success story:
– The client is highly satisfied (Elementary, my dear Watson)
– The client represents your ideal client (or that area on which you want to focus your efforts)
– They’ve obtained specific and verifiable results after working with you
– They’ve worked with or used a competitor’s product and switched to your brand. This would be the perfect case!
Once you have chosen the client you need to be prepared not to waste anyone’s time.
Have your questions ready and let the client choose the best time for an interview.
Organise a video call or meet in person. This way the client can elaborate and provide more details.
If you just send a questionnaire, you run the risk the client will never reply or they won’t include important information.
In a conversation, you can always ask more questions whenever the answer is a bit vague.
Now let’s see what kind of questions you should ask to obtain powerful answers for a compelling and enlightening success story.
The kind of questions you need to ask to create a success story
Every success story we find on the internet follows the old “Before and After” narrative.
What we aim to do when writing a success story is to help the prospect imagine how your product or service can improve their lives.
You want to show them: “this customer was in A as you are now and thanks to this product they’re now in B which is where you also want to be”.
So when writing a success story we need to start with the problem.
I rectify, we should start, as always when we write a piece of copy, with an exhaustive research of the challenges, objections and wishes of our prospects.
Underscore the phrase ‘good result by acceptable means’, the sole criterion by which success is measured.Yes, only a good result is what we call success.
A good result or success denotes the utilisation of the right way.
For a good result to be called good, it ‘must’ be generated from the execution of the right way.
Criteria for choosing the perfect client for a case study or success story:
– The client is highly satisfied (Elementary, my dear Watson)
– The client represents your ideal client (or that area on which you want to focus your efforts)
– They’ve obtained specific and verifiable results after working with you
– They’ve worked with or used a competitor’s product and switched to your brand. This would be the perfect case!
Once you have chosen the client you need to be prepared not to waste anyone’s time.
Have your questions ready and let the client choose the best time for an interview.
Organise a video call or meet in person. This way the client can elaborate and provide more details.
If you just send a questionnaire, you run the risk the client will never reply or they won’t include important information.
In a conversation, you can always ask more questions whenever the answer is a bit vague.
Now let’s see what kind of questions you should ask to obtain powerful answers for a compelling and enlightening success story.
The kind of questions you need to ask to create a success story
Every success story we find on the internet follows the old “Before and After” narrative.
What we aim to do when writing a success story is to help the prospect imagine how your product or service can improve their lives.
You want to show them: “this customer was in A as you are now and thanks to this product they’re now in B which is where you also want to be”.
So when writing a success story we need to start with the problem.
I rectify, we should start, as always when we write a piece of copy, with an exhaustive research of the challenges, objections and wishes of our prospects.
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