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What Ever Happened To Ronald McDonald?
What Ever Happened To Ronald McDonald?

McDonald's has certainly changed quite a lot since its humble California beginnings in the 1950s, and a great deal of that change has happened just in the last decade or so. They've removed many of their playgrounds, spent $6 billion on making their restaurants more high-tech and sleeker-looking, and done everything under the sun to create a menu that appeals to fast casual-loving millennials.

Despite the friendly and fun good nature of Ronald McDonald, 2016 bought some bad press to clowns everywhere that not even the almighty machine of McDonald's wanted to try and fix. Perhaps you remember back in 2016 when there was a rash of really spooky clown sightings across the United States. The clowns were chasing motorists with knives, lurking around schools, and otherwise just being real creeps. This wasn't simply something that was causing a stir on internet bulletin boards or Twitter major media outlets like Time and The New York Times were reporting on the terrorizing clowns.

"McDonald's and franchisees in the local markets are mindful of the current climate around clown sightings in communities and as such are being thoughtful in respect to Ronald McDonald's participation in community events for the time being," spokeswoman Terri Hickey said in a press statement.

It was pretty clear that the creepy clowns were more trouble than McDonald's wanted to deal with and it was time Ronald McDonald to take an extended leave of absence. While it might have been the straw that broke the camel's back, it was hardly the only reason McDonald's parted ways with their clown.

Ronald was facing backlash on his marketing to kids.Ronald McDonald may have been McDonald's main mascot since the 1960s, but his presence was wearing thin before those terrifying clown sightings of 2016. Various watchdog groups had been criticizing Ronald's marketing of unhealthy...