We all have that craving (like the ads suggest) and sometimes we just can’t help satisfying it with a 3 piece quarter pack. I am lucky in that this overwhelming desire for the colonel’s original recipe chicken only hits me every couple of months. I suppose it’s a defence mechanism for my heart. Today though my stomach overrules.

Driving to the KFC over the hill I encounter that familiar smell we are all aware of. The smell of fried chicken penetrates my air vents and fumigates my car. I welcome it into my nostrils, it makes me salivate over the steering wheel. The smell then gets me thinking. This smell travels quite far from KFC, do they have fans pumping this stuff out into the streets? Is it part of their strategy to lure people in?
Time to investigate.
I contacted the NZ KFC Corporation via email

Hi I am currently doing a school project on food marketing. KFC has an effective marketing strategy especially with the ‘can’t beat that taste campaign’ because sometimes you can not honestly beat that taste. I was wondering if the KFC stores have some sort of technology that pumps out the alluring smell of chicken into the surrounding air in order to attract hungry customers?
Thanks Larry Johnson

I had no reply to this email. KFC do not have as much time for their customers as McDonald’s do, slack. I decided to be a bit more aggressive and ring them. I put the conversation on loudspeaker so it could be recorded on Dictaphone. Here is the conversation that took place with one of the KFC staff. You can listen to my Dictaphone for yourself if you don’t believe me.

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