In the early 1980s, a revolution was brewing in the Nigerian food landscape. A new player had entered the market, and it was about to change the way Nigerians thought about food forever. That player was Indomie, a brand of instant noodles that had been introduced to the country by the Dufil Group, a Nigerian company with a vision to make quality food accessible to all.

At first, Indomie was a novelty, a strange new food that...